The founder of the Anastasia Beverly Hills has plucked the eyebrows of Jennifer Lopez, Naomi Campbell, and Michelle Obama, but Anastasia Soare’s biggest success is her brand, which is estimated to be worth $500 million. In this interview (which originally aired in 2020), she tells us why she considers herself an example of the “American Dream” and shares how she built her brand, what she wishes more people knew about brows, and some of her favorite products.
Below are links to the people, topics, and products mentioned in this episode. If you have any questions (or just want to say hi) reach out to us on Instagram, Twitter or via email (info@fatmascara.com).
Anastasia Soare - her instagram
Claudia Soare - her instagram
Anastasia Beverly Hills Brow Definer
Anastasia Beverly Hills Brow Wiz
Anastasia Beverly Hills Norvina Palette
Barbara Sturm Molecular Cosmetics - a brand Anastasia admires
Tatcha - another brand she admires!
Anastasia Beverly Hills Glow Kit
Frederic Malle Portrait of a Lady - Anastasia’s signature scent
Fracas | Eau de parfum