Whether you’re a beauty enthusiast looking for the next great product or you work in the beauty industry, this interview with Julian Reis, CEO & founder of SuperOrdinary, is a must-listen. He talks about the future of beauty shopping and explains how his company connects brands (think: Olaplex, Nécessaire, Ouai, Farmacy, Milk Makeup) with influencers and KOLs (Key Opinion Leaders) in China who sell millions of products via livestreaming platforms such as XiaoHongShu, Douyin, Kuaishou, and Taobao Live. Plus, we talk about the trusted relationship people have with their favorite influencers; why the creator economy is changing; and how his company’s new tool, GalaGala, democratizes social selling so anyone—not just influencers—can make money if their friends or followers purchase a beauty product they recommend.
Below you’ll find a list of some of the people, topics, and products mentioned in this episode. If you have any questions (or just want to say hi), reach out to us on Instagram or TikTok or via email (info@fatmascara.com). And please email us voice memos of your beauty questions and Raise A Wand favorites so we can share them on the show. You can also leave us a voicemail to be featured on a future podcast (our phone number in the U.S. is at 646-481-8182).
Julian Reis
SuperOrdinary
Skin Laundry
GalaGala
Shani Darden
Olaplex
Olaplex No. 3 Hair Perfector
Physicians Formula
Honest Beauty
Sunnies Face
Sephora
Ulta Beauty
Mecca
Estée Lauder Companies
L’Oréal
The Ordinary
Supergoop
Farmacy Beauty
Farmacy Green Clean Makeup Meltaway Cleansing Balm
Augustinus Bader
Augustinus Bader the Cream
MrBeast
Fanfix
TikTok
QVC
HSN
Beauty of Joseon Relief Sun: Rice + Probiotics Spf 50
Naked Sundays Collagen Glow 100% Mineral Sunscreen Spf 50+
Peter Thomas Roth Instant Firmx Temporary Eye Tightener
Tumi Alpha Slim Backpack
Watchbox
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