Fragrance is a way for us to make sense of our world; learn more about who we are and what we want for our society and ourselves; and boost our mood and regulate our emotions. In this special podcast, we talk to Firmenich Fine Fragrance experts Justin Welch, the Creative Director of the Mind Nose + Matter program, and Frank Voelkl, Principal Perfumer, to learn how fragrance can bring us comfort, what makes certain scents addictive, how perfumers are creating more sustainable fragrances, and what the future will smell like.

*This episode is brought to commercial-free by Firmenich, a leading business-to-business company operating primarily in the flavors and fragrances market, involved in the research, creation, manufacture and sale of perfumes, flavors and ingredients. To learn more about Firmenich and the 2020 Mind Nose + Matter REGENERATION themed trend report, please visit: https://regeneration.firmenich.com and @FirmenichFine.

Below you’ll find a list to some of the people, topics, and products mentioned in this episode. If you have any questions (or just want to say hi), reach out to us on Instagram, Twitter, or via email (info@fatmascara.com). And please email us voice memos of your beauty questions and Raise A Wand favorites so we can share them on the show. You can also leave us a voicemail to be featured on a future podcast (our phone number in the U.S. is at 646-481-8182).

Firmenich
Justin Welch
CK One
L’eau D’Issey by Issey Miyake
Esther Perel
Frank Voelkl
Gucci Bamboo
Aerin Tuberose Le Soir
Ari by Ariana Grande
Hugo Boss Hugo Now
Hugo Boss Hugo Reversed

Raise A Wand:
Jenn: Elizabeth + James Nirvana White & Glossier You
Jess: L’eau d’Issey by Issey Miyake