MLMs (aka, brands that do multi-level marketing) have caught the attention of the beauty world—for better or worse. Some see the direct selling business model as entrepreneurial and perfect for the social media age; others see it as predatory, accusing the brands of giving consultants false expectations about what they can expect to earn (and potentially lose). We invited Dr. Thomai Serdari, a professor at NYU’s Stern Business school and a strategist in luxury marketing and branding, to help us wade through this hot-button topic.
But that’s not all we have on the podcast! Before the interview, Jenn brings us up to speed on another hair “water” she tried, we share pro secrets for making red hair dye look natural, and we discuss the Netflix series Broken’s episode about beauty counterfeiting.
Below are links to the people, topics, and products mentioned in this episode. If you have any questions (or just want to say hi) reach out to us on Instagram, Twitter or via email (info@fatmascara.com).
L’Oréal Elvive 8 Second Wonder Water Lamellar Hair Treatment
Moremo 10 Second Water Treatment Miracle
Nikki Ferrara, colorist at Sally Hershberger Salon
Artec Color Depositing Shampoo - it’s been discontinued!
Sharon Dorram - colorist we had on the podcast, in Episode 75
Ep 37: The Dark Night of Beauty - our podcast featuring Greg Marrazzo, legal counsel for Estée Lauder Companies
Netflix’s Broken
Colourpop Cosmetics
Dr. Whitney Bowe - former Fat Mascara guest and featured expert on Broken
”The Scary Truth About the Beauty Black Market You Need to Know” - the Cosmopolitan article Jess wrote
Thomai Serdari
Younique
Avon
Mary Kay
Rodan + Fields
Bombas
Everlane
#RaiseAWand - To shop all of our favorite “Raise A Wand” products, visit our Amazon.com store.
Maybelline Dream Radiant Liquid Hydrating Foundation
Amope Pedi Perfect Electronic Foot File