You know how certain products are suddenly all over your feed, and all your friends are buying them? Leslie Hall, founder of Iced Media, a beauty-focused paid social agency, explains how that happens. She breaks down the ways that brands use (and should be using!) social media to reach customers. This is a must-listen for anyone who works in the beauty industry, but also for consumers who want to understand how social-media marketing works, so they can make informed shopping decisions. Plus, Leslie shares tips on how to find sales and coupon codes online, and tells us about her makeup, skincare, and hair must-haves.
Below you’ll find a list of some of the people, topics, and products mentioned in this episode. If you have any questions (or just want to say hi), reach out to us on Instagram or TikTok or via email (info@fatmascara.com). And please email us voice memos of your beauty questions and Raise A Wand favorites so we can share them on the show. You can also leave us a voicemail to be featured on a future podcast (our phone number in the U.S. is at 646-481-8182).
Leslie Hall - CEO of Iced Media
Iced Media
Airmail Look
Why and How to Leverage Nano Influencers for Your Influencer Marketing
ILIA BEAUTY | Super Serum Skin Tint
Moroccanoil dry shampoo ad with Peloton instructor Leanne Hainsby
Paula’s Choice
PAULA'S CHOICE | Skin Perfecting 2% BHA Liquid Exfoliant - the product Iced Media helped to take viral
Dieux Skin - example of a direct-to-consumer brand
Some brands Iced Media works with:
Flower by Drew Barrymore
TPH by Taraji Henson
OAM Skin by Ciara
Hairitage by Mindy McKnight
Meta Ad Library - use this to search for Facebook ads that may have discounts!
Leslie’s favorite products:
Lumify Redness Reliever Eye Drops
Moroccanoil Dry Shampoo - Light Tones
Fekkai Apple Cider Detox Scrub
Cannuka Cbd Cleansing Body Bar
Santa Maria Novella Almond Soap
This Podcast Is Sponsored By: