Why doesn’t natural deodorant always work? How do you prevent bad breath? What’s the best way to clean a mattress? And why do feet get so smelly? Social media sensation Madame Sweat—aka, Mary Further, the founder of Kaia Naturals—is here to answer all those questions. Plus, she explains how she became the internet’s expert on hygiene and etiquette, her favorite ways to fragrance a home, why she uses a sweat powder on sheets, and more.

Madame Sweat - her instagram
Madame Sweat - her TikTok
Kaia Naturals
Mastermedi | Stainless Steel Tongue Scraper
Kaia Naturals | The Takesumi Detox Charcoal Deodorant + Detox
Kaia Naturals | The Underarm Bar
Kaia Naturals | The Sweat Powder - Crisp Linen
Kaia Naturals | The Sweat Powder - Sakura Blossom
Arm & Hammer | Super Washing Soda
Iris Apfel
Revlon | Super Lustrous Lipstick - Cherries In The Snow
RMS Beauty