When content creator Liah Yoo started a skincare brand, her goal was to fix problems she saw with the Beauty Industrial Complex™ and its traditional business models. She’s here to explain how she’s doing that with KraveBeauty. We talk about how SPF testing works, ethical ingredient sourcing, the pressure retailers and investors put on brand founders, sustainability issues, and coping with negative social-media comments—plus the joys of Selling Sunset, Sun Chips, and laser hair removal!
Below you’ll find a list of some of the people, topics, and products mentioned in this episode. If you have any questions (or just want to say hi), reach out to us on Instagram or TikTok or via email (info@fatmascara.com). And please email us voice memos of your beauty questions and Raise A Wand favorites so we can share them on the show. You can also leave us a voicemail to be featured on a future podcast (our phone number in the U.S. is at 646-481-8182).
Liah Yoo + Check out her Youtube
Krave Beauty
KRAVEBEAUTY | Great Barrier Relief Serum
Charlotte Palermino - co-founder of Dieux Skin
Priscilla Tsai - founder & CEO of Cocokind
Lisa Guerrera - founder & CEO of Experiment
KRAVEBEAUTY | 100% Cold-Pressed Tamanu Oil
Krave Beauty - Makeup Re-Wined
Krave Beauty - Matcha Hemp Hydrating Cleanser
KRAVEBEAUTY | Oat So Simple Water Cream
AESTURA | Atobarrier 365 Cream
& the all time favorite, Lisa Eldridge Velvet Lipstick
+ Take a peek at the FM Fam Homework: The Lip Balms that Actually Last
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