Digital artist Ines Alpha is pushing the boundaries of how we think about makeup—and beauty. She tells us about her creative process and explains how she brings elects of fantasy and enchantment to human faces in video post-production and augmented reality. We discuss what the future of makeup could look like (IRL, in the metaverse, and using VR glasses and headsets); the psychological effects of face filters; how she uses artificial intelligence in her art; and what she does as the global creative e-makeup director for Prada Beauty.
Below you’ll find a list of some of the people, topics, and products mentioned in this episode. If you have any questions (or just want to say hi), reach out to us on Instagram or TikTok or via email (info@fatmascara.com). And please email us voice memos of your beauty questions and Raise A Wand favorites so we can share them on the show. You can also leave us a voicemail to be featured on a future podcast (our phone number in the U.S. is at 646-481-8182).
Ines Alpha
- Ines’s Insta
- Ines’s TikTok
Prada Beauty & Ines Alpha
Prada Beauty Lipsticks
MILK Makeup - Hyrdo Grip Primer + Cooling Water
makeup artist May Akhtar (aka @maytahmi on TiKTok)
Glisten Cosmetics - Wet Liners
LANCOME - Juicy Tubes
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