Can technology help make the beauty industry greener? How do brands innovate without over-engineering? What are some practical ways Big Beauty can use artificial intelligence? We’re talking with Guive Balooch, L’Oréal’s Global Managing Director: Augmented Beauty and Open Innovation, about all that and more. You’ll hear about a speedy hair dryer that causes less damage and can save you almost $400 on your yearly electric bill; a gadget with oscillating bristles that makes at-home hair dyeing easier; a salon showerhead that cuts water use by 69 percent; and other highlights from CES, the Consumer Technology Association’s annual trade show.
Below you’ll find a list of some of the people, topics, and products mentioned in this episode. If you have any questions (or just want to say hi), reach out to us on Instagram or TikTok or via email (info@fatmascara.com). And please email us voice memos of your beauty questions and Raise A Wand favorites so we can share them on the show. You can also leave us a voicemail to be featured on a future podcast (our phone number in the U.S. is at 646-481-8182).
Guive Balooch
2024 CES Convention
L’Oréal Technology Incubator
L’Oréal Makeup Genius
Zuvi
L’Oréal Groupe X Zuvi AirLight Pro hair dryer
L’Oréal showcases AI-powered advisor Beauty Genius and more at CES
L’Oréal Paris Colorsonic
Nicolas Hieronimus - CEO L’Oréal Groupe
HAPTA - the world’s first handheld computerized makeup applicator
L’Oréal to Acquire Gjosa
L’Oréal Professionnel WaterSaver
Lancôme Skin Screen
Hovig Etoyan - Guive’s hairstylist in Paris
Guive’s go-to products:
KERASTASE - Moldening Clay
MAISON MARGIELA - Jazz Club Candle
MAISON MARGIELA - Jazz Club Fragrance
AESOP - Shampoo
AESOP - Body Cleanser
SKINCEUTICALS - Retinol 1.0
SKINCEUTICALS | A.G.E. Eye Complex - the product he mentioned with Proxylane
ARMANI | Acqua Di Giò Eau de Toilette
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