Casey Lewis, author of After School, a Substack newsletter about youth culture and Gen Z trends, has made a career of talking to (and about) teens and young adults. She’s here to explain why those ridiculously named beauty trends (pumpkin-spice makeup anyone?) go viral and the larger cultural implications of micro-trends; which brands and products everyone wants this back-to-school season; the speed of today’s trend cycle; how teen media has evolved over the past 20 years; the draw of nostalgia—and the beauty products she’s personally obsessed with.
Below you’ll find a list of some of the people, topics, and products mentioned in this episode. If you have any questions (or just want to say hi), reach out to us on Instagram or via email (info@fatmascara.com). And please email us voice memos of your beauty questions and Raise A Wand favorites so we can share them on the show. You can also leave us a voicemail to be featured on a future podcast (our phone number in the U.S. is at 646-481-8182).
Casey Lewis
After School - Casey’s newsletter
Thank You Atoosa - Casey’s IG account
YPulse
Teen Vogue
Alix Earle - the TikTok influencer
A Mascara Drama Unfolding on TikTok Raises Questions About Authenticity Among Beauty Influencers
Drunk Elephant - considered “starter” skincare for junior high kids, according to one teen
Charlotte Tilbury - popular with teens
Glossier - another brand popular with teens
Glossier Lash Slick
Bubble Skincare - built a Gen Z cohort of fans on Geneva
Rare Beauty
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush - a must-have in “back to school” shopping hauls
Glossier Boy Brow
Maybelline Great Lash Mascara - the OG must-have mascara
North Face Borealis Backpack - on-trend backpack
Garage Chicago Low Rise Cargo Pant - very big for back to school
Fake freckle products have become viral on TikTok, as people with real freckles are bemused by the new trend, saying they used to cover theirs up
Here’s a Rundown on the Clean Girl Aesthetic That’s Dominating TikTok RN
Yes, Cottagecore Is Still a Thing (These 15 Outfits Are Proof)
Lip Smacker Lip Balm Dr Pepper
MAC Clear Lipglass
Lancôme Juicy Tubes Original Lip Gloss
Sally Hansen Airbrush Leg Makeup Spray - an item Casey thinks should make a comeback
Clinique 3-Step Intro Kit - Casey’s must-have as a teen (also poised for a comeback?)
John Frieda Sheer Blonde
John Frieda Twins
Emma Chamberlain
Kylie Jenner Dyed Her Hair Sky Blue for the New Year
Eva Chen
Glossier Stretch Fluid Foundation - Casey mixes Light 4 and Medium 4
Ilia Super Serum Skin Tint - Porto Ferro St
Youthforia BYO Blush
Moroccanoil Curl Defining Cream
Cake Beauty Curl Friend Defining Curl Cream
Daily Candy
Hanson - MMMBop
Sarah Jessica Parker
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