Jenn’s off to climb a mountain (she’ll explain in the intro), but we still have a great interview for you: Chemist Balanda Atis, whose pioneering research helped make foundation more inclusive for all skin tones. Balanda is currently the assistant vice president of scientific communications for L’Oréal Paris, and in this interview (originally aired in 2019) she shares industry secrets, like why chemists use blue pigment to expand foundation shade ranges, the story behind her patent for fiber mascara, and the reason makeup looks different in the package than it does on your face (it’s NOT oxidation!).
Below you’ll find a list of some of the people, topics, and products mentioned in this episode. If you have any questions (or just want to say hi), reach out to us on Instagram or via email (info@fatmascara.com). And please email us voice memos of your beauty questions and Raise A Wand favorites so we can share them on the show. You can also leave us a voicemail to be featured on a future podcast (our phone number in the U.S. is at 646-481-8182).
Balanda Atis
Barenaked Ladies - If I Had $1,000,000 - Balanda’s early-morning motivational song!
The Fugitive - her favorite movie
Lancôme
L’Orèal Paris
Maybelline
Urban Decay
Dermablend
NYX Cosmetics
Brands - L'Oréal Group
Lancôme Le Teint Particulier Unique Custom Foundation (updated shade finder below)
Lancôme E-shade Finder - This tool lets you find your shade match by taking a 360° selfie video technology powered by AI, allowing you to select your preferred foundation coverage and finish of Teint Idole
Lancôme Teint Idole Ultra 24h Long Lasting Foundation
Lancôme Teint Idole Ultra Wear Care & Glow Serum Foundation
Maybelline Lash Sensational Mascara - Balanda’s fave mascara for her lash type; P.S. The wand is as important as the formula…talk about a #RaiseAWand!
Patents; A reinvention of mascara goes for even thicker lashes.
Maybelline Color Sensational Vivid Matte Liquid Lipstick
Hair 4 U Beauty Salon - Balanda’s cousin (also named Balanda) did her braids here
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