Professor Lauren Labrecque, PhD, researches how color influences the decisions we make and the culture around us. In this interview, she takes a closer look at the logos and packaging from some of our favorite beauty brands to explain how they influence our purchasing behavior. Plus, we learn about sensory marketing, color psychology, the shade that makes people eat less, the hue that sports teams use to influence a game, and the color to wear when you need roadside assistance (really!).
Below you’ll find a list of some of the people, topics, and products mentioned in this episode. If you have any questions (or just want to say hi), reach out to us on Instagram or via email (info@fatmascara.com). And please email us voice memos of your beauty questions and Raise A Wand favorites so we can share them on the show. You can also leave us a voicemail to be featured on a future podcast (our phone number in the U.S. is at 646-481-8182).
Lauren Labrecque
Otter Love - the baby brand Lauren founded
Mariott Scent Diffuser- Attune
Baker-Miller pink - more information
An Apartment Therapy article on the effects of Baker-Miller Pink
Baker-Miller pink locker rooms
Kendall Jenner’s Baker-Miller Pink room
Teams wearing black uniforms are more aggressive
Men stop more often for women wearing red stuck on the road
The color red enhances women’s attractiveness
Pantone
Color Marketing Group
Color Associations of The United States
AIC- International Colour Association
The Big 5 Personality Test
Crystal Pepsi fail
Coke holiday can fail
tokidoki Lip Gloss
Blackout Days by Phantogram
Morgan Freeman
Links to Dr. Labrecque’s research:
The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions
Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research
To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace
Exciting red and competent blue: the importance of color in marketing